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About Splash

Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 14 countries. Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment.

As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the Limited Edition Calendar launches which have now become part of the social calendar of the Region.

Over the years, Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2014 which is fifth in a row for the brand along with a ‘Powerbrand’ status for 2013. Splash has also won the Dubai Lynx Awards in the Design category for the Splash 2014 calendar. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’. A winner of several marketing awards of great significance, Splash has also won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.

Youth Man and Woman

Catering to people young at heart, Splash Youth offers a range of day and evening wear for the young and trendy with an emphasis on creative and funky designs that go beyond the norm.

The brand recognizes the daily needs of this target group and uses lots of color, putting a distinctive female stamp on its clothing, setting the right tone for fashion-conscious girls who like to look the part at all times. Reflecting the youth’s vibrant energy and vivacious personality styles. The Splash Youth men range offers peppy trends that cater to the get-up and go attitude.

This Category has a wide range of styles to suit different looks and personalities. The clothes are designed with special emphasis on cuts and sharp fits.

Smart Man and Woman

Catering to both men and women, the crisp finishing on this line makes it ideal for women who want to look sharp and sophisticated without sacrificing comfort. Splash Smart offers fashion apparel that is perfect for today’s modern working woman and where special attention is paid to the cuts and styling to ensure wearer comfort at all times.

Catering to the 25+ age group of mature and sophisticated career men, this line is focused on the well-travelled, confident and uber cool. The collection carries smart woven casuals and crisp shirts with simple strips or pattern detailing for a subtle kick.

The perfect combination of fashionable and functional, this collection is a one-stop destination for the working man & woman.

Active Man and Woman

A perfect blend of form & comfort, the Splash Active is built on the pillars of comfort and practicality.

Best suited for a youthful, casual and active lifestyle, Splash Active caters to an audience of the above 17 who young and trendy.

Including gym, yoga, sporty campus and lounge wear, the collection includes basic and trendy jog pants and shorts, hoodies, t-shirts and sweat-shirts.


Splash Formals caters to the latest and best in the suits and formals category for men and lays the foundation for that perfect formal wardrobe. Featuring two prominent collections of slim which are high on the fashion quotient and contemporary which include more relaxed fits. The range is targeted at men who are ready to make an impression.

Splash Formals also includes shirts in a gamut of prints, colours and fits suited for every need of the male audience and which complements the suits range offered by the brand.


Featuring an extensive line-up of basic, mid-price and high fashion, the Splash Denim collection brings forth the rugged in the wearer. Focusing on the 5F's of the Denim DNA which are fabric, fashion, fit, feel and finish the range caters to a vast clientele of value and fashion shoppers.

Symbolizing a lifestyle the world of Denim, flaunts the newest trends and treatments in jeans that are available in various fits like skinny, boot and flared cuts.


Splash Accessories offers a dazzling array of swish supplements to embellish and swank-up your style. These chic baubles for women are easy on the pocket and include unique jewellery pieces, bags, belts, sunglasses, hats, stockings, scarves and hair adornments.

The collection for men offers attractive pieces from Youth, Smart, Beach and Active. Aimed at the era of stylish men who have taken precedence in the world of fashion, the line ranges from dynamic to vibrant.

Targeting college students to serious and composed corporate managers, the range includes fun and quirky items like hats, leather bands which can double up as hand and neck accessories, solid chains with interesting pendants, cuffs, wallets and sunglasses amongst others.

Club Privilege

Club Privilege is an exciting rewards programme and our way of saying thank you to our loyal customers. With Club Privilege, get everything you expect from a truly gratifying shopping experience.

We offer you the best in fashion, lifestyle, and much more. Earn and redeem points by shopping at any Babyshop, Lifestyle and Splash stores across Nigeria.
Make the most of special offers and earn great rewards while you are at it.

Get Started

Earn points while you shop at Babyshop, Lifestyle and Splash fashion brands in Nigeria.

Any time. Everytime

Earn points even during sale and promotional periods. Receive the latest updates & Offers via SMS and email digest.

Shop with points

Every N200 shopping you earn for Reward Points. Every Reward Point equals to One Naira.